AMI derives its name from the initials and the last letter of its founder and artistic director, Alexandre Mattiussi. The 2013 Andam prize winner studied at Duperré School of Applied Arts in Paris, and has previously worked for Dior, Marc Jacobs and Givenchy, where he jointly led the menswear design team before the arrival of Riccardo Tisci. Founded in 2011 in Paris, AMI offers a smart, comprehensive wardrobe of casual and chic menswear. With each collection based on the simple principle of Mattiussi dressing his friends, he says “I like the idea of dressing as many men as I can, it is a proposition of real clothes for a real man."

Sefton stocks a considered curation of AMI menswear, offering the foundations of a modern wardrobe. From sporty sweatshirts and tees to refined tailoring and shirts, AMI consistently delivers a mature and masculine take on the fundamentals, while using print and pattern to instil a playful twist to each collection. Mattiussi's inclusive principle is to offer the precise cuts, beautiful fabrics and attention to detail typical of the high-fashion houses at which he trained, at a more affordable price. This approach has seen the brand become a fast favourite among fashion industry buyers, editors and creatives.
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