NIKE

Taking its name from the Greek goddess of victory, Nike has been at the top of the game for over 50 years.

Originally founded in 1964 as Blue Ribbon Sports by Oregon track athlete Nick Knight and his coach Bill Bowerman, the company began as a US distributor of Japanese running shoes. By 1971 the company had launched its own brand, changing the name to Nike and introducing the now-unmistakeable 'Swoosh' logo. By 1980 the company had come to dominate the USA athletic shoe market, and world domination soon followed.

The key to Nike's success has always been groundbreaking design and innovation. Nike has arguably turned out more iconic designs than any other sportswear company, producing modern classics such as the Air Max 1, Air Max 90, Air Force 1, Air Huarache and Roshe Run, as well as more traditional runner designs like the Pegasus and Internationalist. Recent technological developments have included Flyknit, a revolutionary knitted textile upper for lightweight footwear, and Free, a sole unit designed to mimic the natural feeling of barefoot running. Sponsorship of top athletes and the creation of unique designs for them has also been a key strategy, particularly in basketball where legends like Jordan, Kobe and Lebron have become synonymous with Nike. Beyond sportswear, Nike has become the brand of choice for sneakerheads the world over. Nike manages to stay relevant by never standing still for too long.
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