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Stop the presses! Sefton appear on the Guardian website!

16-06-2010 16:47 # add your comment






Guardian.co.uk – Father’s Day Gift Ideas

Sefton’s Ipod case in forest green leather - £55

Click here to view



Category : News

Pixie Lott Wears Our Acne Dress

02-08-2010 15:02 # add your comment


One of the coolest females singers on the block chose our Acne print dress to grace the Itunes stage recently. We love how she dressed it down with some grungy boots, mixing pretty with punk. Luckily for you it’s in our sale but be quick because we only have one left!!

Click on the link to buy:

http://www.seftonfashion.com/shopping/sale/acne/item10029207.aspx

Category : News

Vivienne Westwood

06-05-2010 12:29 # add your comment
The politicians of the UK might be fighting it out for popularity this week, but one Brit who's always a national treasure is designer Vivienne Westwood. And with her Spring/Summer 2010 Red Label and Anglomania collections she's scored two more winners.
Elegance with a twist is the over-riding theme, Westwood's signature body-hugging dresses are present and correct, with pretty flower patterns, or bold stripes adding a splash of interest. Elsewhere, loose fitting, exotically coloured prints are pared down with this season's essential loose, rolled-up trousers, for an overall look of rebellious chic.








Category : News

Acne

06-05-2010 12:26 # add your comment
Cult Swedish label Acne has, for some time now, been the go-to brand for fashion-forward girls seeking out their wardrobe staples. Clean shapes and immaculately constructed pieces in a sleek palette of neutrals form the core of the collection, which ups its game this season with some inspired tailoring and luxe basics. Elegant jackets and trousers are infinitely wearable, whilst a plain black skirt is given edge with a shot of black fringing, and the traditional pretty party dress updated with an urban monochrome print.












Category : News

Inside the John Smedley Factory

21-04-2010 15:31 # 1 comments - add your comment
This year the legendary knitwear brand John Smedley celebrated 225 years in business, since the very start in 1784 until today, this family business (which is still run by the Smedley’s!) kept tradition and technological innovation as their trade mark. 

Smedley's incredible attention to detail personal touch and ecological thoughtfulness won them through the years collaborations with designers such as Paul Smith Vivienne Westwood Comme Des Garçons and many others, and these days their high quality products are sold in over 30 countries including Russia, India and Italy and with 5 stores in Japan alone this iconic British brand keeps on growing by the day. 

 Boys, as most of you who bought Smedley in the past (from us off course) will know how easily they wash and how long lasting they are. 

Let me reveal the secret to those rare qualities, as this week I had the pleasure of visiting that legendary Smedley factory and found out what (and who) it takes to make our favourite jumpers. 

All merino wool brought to the factory (all the way from sunny New Zealand) is made into to a yarn, this yarn then is being dyed at this early stage of the knitting process and that what gives the garments that long lasting non fading attribute, unlike any other sweater out there that is usually dyed as a final garment. all parts of the garments are (to my surprise!) knitted separately and then attached by hand with extreme TLC by a group of diligent ladies, then the secret ingredient is added, underground spring water that runs through the factory's mill in the highs of Derbyshire in which the garments are being washed, and finally before they are being hand folded and packed for you guys, the garments are being pressed by a laser machine to make them real nice and crisp. It takes 7 weeks, 350 people and 1.2 million stitches to produce one Smedley sweater. 

So please, next time you buy one make sure you cherish it for life!










Category : News

Label Lust: Margiela

04-08-2009 18:07 # add your comment

 
Elusive, reclusive and extra avant-garde, design genius Martin Margiela’s new AW09 menswear collection has landed at Sefton.  Heavy knits in sober tones mixed with classic heritage styling give this collection a timeless quality.  Alternatively opt for his bright collection of leather trainers in electric blue and lemon yellow.

SHOP THE COLLECTION

Category : News

Top Sale Picks! Up to 80% off!

04-08-2009 15:35 # add your comment
 


LES CHIFFONIERS
We’ve picked our favourite things for men and women from our amazing sale for you to peruse. Fancy some black sequin leggings from cult label Les Chiffoners to glam your evening look? With 69% off how can you resist!?

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3.1 PHILLIP LIM
Alternatively choose from a floaty 3.1.Philip Lim navy cashmere jumper dress with sheer underlay. This is perfect casual dress for family occasions. Simple and chic and a whopping 67% off!

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NEIL BARRETT
For the gents we have a Neil Barrett black tailored jacket with an unbelievable discount of 74%. Snap this one up fast as we only have one left. The impeccable cut is why Neil Barrett remains one of the most respected figures in menswear. The former head of design for Prada menswear, Barrett has loyal following who return to him for his trademark elegant pieces.

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ACNE
The Acne brand seems to go from strength to strength and with this black nylon jacket you can bag a bargain and get a great transeasonal piece in the process. At only £39 this stylish coat is great for when the summer nights start to get cooler and we move into Autumn.

SHOP NOW

Category : News

Viva la Vivienne!

29-07-2009 11:10 # add your comment

At Sefton we’ve got an extra special reason to celebrate the start of the new season. Our favourite fashion doyenne, Dame Vivienne Westwood has hit the shop floor and her AW09 offerings are making us drool.  Westwood, synonymous with punk sensibility and unique twisted tailoring has always had a place in our hearts.  Her signature sexy but tough style has just the right amount of sass. The Westwood woman is fiercely sexy, uncompromisingly principled and elegantly seductive, just like her namesake.   Check back for even more Vivienne Westwood Anglomania and Red Label in the coming weeks.

SHOP THE COLLECTION

Category : News

New in at the Sefton boutique

29-05-2009 11:56 # add your comment


Another glorious weekend is forecast, the sun is shining and here at Sefton we are feeling, well, a little skittish actually. We always get pretty excited when we have new deliveries and this past week has brought us some seriously hot pieces. And we know that nothing sells a great piece like a sweet smile and a cute bod, so we asked our lovely Roza to do us the honour of getting her own kit off and getting into ours for a few snaps of what we have in store for you this week at Womenswear. We'll have to get to the boys next time round!

Theory's long floaty panelled black dress is absolutly perfect teamed with a great pair of sandals and some chunky jewellery and is also a steal at £175. 

Roza looks super-cute in Red Label's Venus vest and silk mini, as worn by Vogue covergirl Jourdun Dunn for the SS09 catwalk show as well as their gorgeous check tea-dress, soooo perfect for a Summer wedding! 

We have quite a few Luella styles in this sweet acid bright floral print, which will look amazing with a tan and is teamed with Anglomania's cinch-your-waist-in 1913 navy skirt, which is a great day to night piece with these cute Marni Maryjanes.

And just cos they are so amazing, here is a quick pic of our gorgeous hot pink peep-toe platforms! 

P.S. Look out for these pieces and many more, coming to the online shop soon. 

Happy weekend to you all,
Love Sefton. 

Category : News

Delectable delights just arrived at Womenswear!

07-05-2009 17:56 # add your comment
 
It's Thursday! What better time to welcome in a wonderful new crop of SS09 goodies, just as the sun is threatening to shine again and the weekend is firmly in our sights?

Such little treasures we have in store for you from D&G! Their gorgeous sheer floral dress is absolutely perfect for any summer wedding or garden party, not to mention the baby blue silk dress and some great new cityscape t-shirts.

Also this week, YMC dropped off some very necessary top-ups as well as an adorable playsuit in the coolest fabric that will carry through very nicely into autumn worn with tights and boots... And we know how important longevity is these days ladies!

We are expecting some great Theory bits before the week is out, and new Anglomania and Red Label should be appearing before too long. I will of course keep you all up to date and as soon as new goodies arrive, I shall write them up here at our blogspot, but you must keep checking back with me in order to keep abreast of developments here at Sefton!

The collection is available in store now and will arrive online soon!

Click here to shop womenswear

Category : News

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